Jean Baudrillard
Talks about hyperreality, ‘a condition in which “reality”
has been replaced by simulacra’.
Simulacra is when a sign loses its relation to reality, it
then begins to simulate a simulation.
Simulation: the process in which a representation of
something comes to replace the thing which is actually being represented. The representation
then becomes more important than the ‘real thing’.
Hyperreality: division between “real” and simulation has
collapsed, therefore an illusion of an object is no longer possible because the
real object is no longer there.
Fredric Jameson
Jameson is best known for his analysis of contemporary cultural trends - he once described postmodernism as the spatialisation of culture under the pressure of organised capitalism.
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