Genre

Genre does not rely simply on what's in a media text but also on the way it is put together (constructed). A media text is said to belong to a genre, as it adopts the codes and conventions of other texts in that genre, and lives up to the same expectations. Texts from different mediums may belong to the same genre (e.g. a tv programme like Dr Who and a comicbook like The Incredible Hulk can both be categorised as Science Fiction.)

The genre of the song being dance and pop illustrates that the video itself is most likely to be happy and colourful fitting with the lyrics. My video doesn’t have a main character but instead is something that is more of a journey and not performance based. In turn the video doesn’t focus on males nor females, allowing there not to be a male or female gaze. Pop music tends to be happy and uplifting which fits well with the video as it’s a flight to another country that portrays everyone captured on screen as beautiful. The lyrics represent the narrative of the video. As the video is fast paced, the shots are less likely to be long prolonged shots but those of fast cuts. As no one is lip-synching the song its self is non-diegetic. The video connotates realism as nothing stages but instead what the director saw (me) as interesting, meaningful footage is what is seen on screen. No planned or specific costumes are used as the video is a realistic interpretation of society.

None of the theories apply to my music video. The video doesn’t follow the stereotypical aspect of videos which theorists such as Domaille talk about the fatal flaw, the indomitable hero or the dream comes true. Nor does the video follow points Todorov makes, such as the 5 stages of equilibrium, disequilibrium, recognition, action and restoration. Like stated before my video doesn’t have a story line, it’s merely following real life. Nothing is staged.

To conclude the audience feel jubilant about themselves. Both video and lyrics are uplifting.